a New Way to See TV

Beyond the Box

Halfire Entertainment takes a distinctive, inventive approach to the TV-making process to deliver creative and profitable programming to Canadian, U.S. and international markets.

Our dynamic and flexible production model means that nothing is set in stone – we do whatever it takes to make it happen. How? Well, we start with building collaborative partnerships with broadcasters from the get-go, inventive financing strategies, and using a straight-to-series system that’s not only financially efficient, but really lets the idea shine. This unconventional process allows for unparalleled creative autonomy.

Above all else, we champion, respect and foster creative vision.

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    Chief Executive Officer

    Noreen Halpern is a seasoned television executive with over 25 years of experience producing and financing successful programming. In 2013, she founded Halfire Entertainment to develop, produce, and finance television series and mini-series for North American and international marketplaces.

    Before Halfire, Noreen lent her vision, expertise and inventive spirit to a number of studios starting with Alliance-Atlantis (formerly Alliance Entertainment). She then co-founded and ran Blueprint Entertainment which sold to eOne Television, where she became President of the television group. At eOne, Noreen launched acclaimed shows including Rookie Blue (ABC, Global), Call Me Fitz (Direct TV/ HBO Canada), Hell On Wheels (AMC), Hung (HBO) and Haven (Shaw Media, Syfy).
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    Craig Merritt

    Chief Financial Officer

    Craig is a seasoned financial executive and consultant who has worked in the entertainment industry for more than 20 years. In his role as CFO, Craig oversees all financial affairs for Halfire from the Toronto office.

    Craig is a Chartered Professional Accountant and has held various senior executive roles at Alliance Atlantis Communications, including Senior VP, Business Operations and Finance for the company’s entertainment division and more recently as a senior financial advisor to many Ontario-based producers and production companies.

    In addition, Craig has co-produced the pilot for the Flashpoint television series and was an associate producer on the feature film Amal. Other selected productions that Craig has worked on include CSI, the feature films Still Mine, Super Duper Alice Cooper, as well as multiple documentary, kids and lifestyle TV series including Metal Evolution, Rock Icons, Hip Hop Evolution, Gaming Show (In my Parent’s Garage), and Undercover Boss Canada.
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    Marla Boltman,

    Senior Vice President, Business Affairs and Operations

    Marla brings more than 20 years of experience in the film and television industry to her role at Halfire. She oversees all legal and business affairs matters as well as the day-to-day operations from the company's Toronto office.

    Prior to joining Halfire, Marla lent her production, legal and strategic experience to the CMPA in her role as the Vice President, Legal & Business Affairs and General Counsel. Previously, Marla served as the Director of Legal and Business Affairs at DHX Media, where she was responsible for all business and legal aspects of the development, production, financing, distribution and exploitation of many of DHX’s live action and animated television series and digital productions.

    Before embarking on a legal career, Marla spent seven years working in various roles in the independent production industry for organizations such as Alliance Atlantis Films, the Canadian Film Centre’s Feature Film Project (now CFC Features), and the Canada Media Fund.

    Marla is a board member of the Canadian Retransmission Collective.
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    Loretta Ramos

    Senior Vice President, Creative Affairs

    With a decade of experience producing an innovative slate of projects, Loretta joins Halfire as the Senior Vice President of Creative Affairs. As such she oversees all development and production for the company out of the Los Angeles office.

    Previous to Halfire, Loretta served as a producer on such critically-acclaimed projects as American Gods (Starz), Hannibal (NBC), Mockingbird Lane (NBC), and High Moon (SyFy) through Bryan Fuller’s Living Dead Guy productions. Separately, she has produced several short films and music videos including ShyBoy’s debut single, Bird in Flight, as well as his follow up, Wouldn’t It Be Good, and the award-winning short Sacramento, which premiered at the 2010 AFI Film Festival.

    Loretta is a graduate of the MFA Producers’ Program at UCLA’s School of Film, Television, and Digital Media, and is an active member of the Producers’ Guild.
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    As Halfire Entertainment’s Director of Development and Production, Stephanie Fontana engages her passion for television while promoting creative ingenuity and developing a slate of high quality projects with extraordinary talent. Stephanie is based in Halfire's Los Angeles office.

    Prior to joining Halfire, Stephanie spent the first half of her career in production working alongside many of television’s most renowned showrunners and writers on such series as CHAOS (CBS), Reaper (CW), Desperate Housewives (ABC) and Oz (HBO). She understands the many layers of the production industry with first-hand perspective, having started out as both a production assistant and writers’ assistant on the series Homicide: Life on the Street (NBC) and serving as Associate Producer on CHAOS (CBS).